CASIO RELEASES THE EXILIM EX-Z550
~ FEATURING CASIO’S ADVANCED DYNAMIC PHOTO FUNCTION ~

6 January 2010 - Casio Computer Co., Ltd announced today the release of the compact EX-Z550, equipped with state-of-the-art fully-automatic features including Casio’s unique Dynamic Photo function.

The EX-Z550 features a wide-angle 26mm 4X optical zoom lens and a clear 2.7-inch LCD screen. The 14.1 effective megapixel camera also comes with CCD-shift image stabilisation and HD Movie functions.

EXILIM Engine 5.0
The new Engine 5.0 increases image processing speed by 30%, and produces beautiful images through advanced colour reproduction and rich tonal gradation by removing noise from photos in the high sensitivity mode.

Dynamic Photo
Casio’s Advanced Dynamic Photo function creates “moving photos” by allowing the user to cut moving subjects from the background of images taken with the continuous shooting function, and combine them with a different still image. The user can also cut-out moving images and paste them onto other moving images. This function not only increases the “fun of creating images,” but also increases the “fun of sharing images” by making it easy to upload images to YouTube™ using the pre-loaded software or post them to a blog.

Premium Auto
Premium Auto is a state-of-the-art fully-automatic function that analyses the scene being photographed - including distinguishing night scenes, back lighting, a blue sky, green trees, or a sunset. It can also sense whether there is a face in the frame, the movement and position of the subject, and whether a tripod is being used. It simultaneously optimises settings for exposure, ISO sensitivity, point of focus, photo blur correction, tonal range and color balance, and level of noise reduction.

Art Shot function
The Art Shot function makes use of the image processing technology in the EXILIM Engine 5.0 to create photos of scenery or human subjects that have the feel of a painting. The view in the LCD screen of the subject in front of the user can be switched between an oil painting, a crayon drawing, or a watercolour painting, allowing the user to select the preferred art style in which to photograph the scene.

The EX-Z550 will retail with an RRP of £149* and can be purchased from all good camera stockists and www.casioonline.co.uk.

* As of 1 January 2010

- ends -

For more information, images or product loans please contact Launch Group:
Email Adam English or Cally Sheard at casio@launchgroup.co.uk, call 020 7758 3900 or visit exilim.co.uk

NOTES TO EDITORS:
Casio is one of the leading international manufacturers of electronic consumer goods. True to its guiding principle of “creativity and contribution”, since it was founded in 1957 the company has dedicated itself to the development of products which are distinguished by having the latest technology and innovative design language. Today, the broad range of Casio products includes watches, digital cameras, mobile telephones, electronic dictionaries, computers, musical instruments, system equipment and electronic components such as LC displays. There are more than 13,000 employees working for Casio Computer Co. Ltd. throughout the world. Over 100 million products are supplied a year and in the fiscal year April 2006 to March 2007 alone, the company achieved a net turnover of 620 billion yen (approx. 5.26 billion US dollars). Further information about Casio products and our latest innovations can be found on the internet at www.casio.co.uk.